SEO, Search Intelligence & AI Search Visibility.
I build and analyze measurable search visibility across Google and AI-powered search using technical SEO, keyword intelligence, search analytics, AEO and GEO. Evidence-backed projects. Documented workflows. Verifiable working datasets.
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Capabilities
Technical, analytical and research-led capabilities focused on measurable search visibility.
Technical SEO
Indexing, crawling, site architecture audits
Keyword Intelligence
Volume, intent, topical mapping
Search Analytics
GSC, looker dashboards, KPI validation
Competitor Research
SERP competitor mapping & gap analysis
AEO
Answer-focused experiences for AI assistants
GEO
Local and regional AI mode behaviour audits
AI Search Visibility
Entity visibility, retrieval signals and AI response evaluation
Selected Projects
Evidence-backed case studies with original datasets, audits and dashboards. Each project links to primary sources where available.
Personal Website SEO Growth
SEO Performance • Technical SEO • Off-Page SEO • Search Analytics — 8-month personal project using Google Search Console, technical monitoring, indexing and Looker Studio.
buildingworld.ai — SEO Audit & Keyword Intelligence
Technical SEO • PLP Audit • Keyword Research. Workflow: Keyword Research → Intent → PLP Audit → Technical Findings → Prioritization → Recommendations.
Commercial Roofing SEO — Research
Keyword Research • Competitor Analysis • Commercial SEO. Independent client research combining keyword metrics, intent and competitors.
AI Search Visibility Research
AEO • GEO • Entity Visibility • AI Search experiments and audits with reproducible notes.
Evidence, not just claims
Selected projects include original datasets, Search Console reports, technical audits and interactive dashboards. Documented — Google Docs • Data — Google Sheets • Live reporting — Looker Studio.
Google Docs — reports, audits and writeups
Google Sheets — raw datasets and keyword tables
Looker Studio dashboards for ongoing measurement
Methodology
A reproducible process used across projects: Discover → Research → Analyze → Prioritize → Optimize → Measure.
AI Search Research
Research framework: ENTITY → TOPICAL RELEVANCE → CONTENT → AUTHORITY → RETRIEVAL → AI RESPONSE → VISIBILITY.
Tabs for ChatGPT • Gemini • Google AI Mode (tab UI visual only).
Research framework
Entity, topical relevance and retrieval-focused experiments designed to evaluate AI search visibility without implying proprietary algorithms.
Research library & experiments
Illustrative research model used for experiment planning and documentation.
Tools & Data Sources
Primary tools used in projects for measurement and analysis.
Google Search Console
Looker Studio
Google Sheets
SERP & Competitor Tools
About
SEO with a research mindset. I focus on how people, search engines and AI systems discover and interpret information. My work combines technical SEO, keyword intelligence, search analytics and emerging AI-search methodologies. I prioritise verifiable evidence and original data where possible.
Professional focus
Early-career search intelligence practitioner specialising in reproducible audits, keyword research and experimental AI search evaluation. Emphasis on documented sources and transparent workflows.
Have a search problem worth investigating?
Open to SEO research, technical analysis, search-intelligence projects and AI-search experimentation.
Have a search problem worth investigating?
Open to SEO research, technical analysis, search-intelligence projects and AI-search experimentation.
Available for research collaborations, audits and project-based work. Prioritises verifiable deliverables and documented evidence.